The new Nook wireless book reader being produced by B&N, the worlds main book shop with in excess of 1,300 branches, looks set to lock horns with the worlds best selling portable ebook reader, the Kindle.

While not long launched, the Nook electronic book readers are looking to mess up Amazon's feathers further by taking it on openly in a sector of the market, that up to yet, the Kindle has dominated. Ever since it's unveiling, initially as the Amazon kindle then later on in February 2009 as the Kindle2 , it has re-ignited the digital ebook reader market by offering a mix of innovative features, owing to it's immediate connect anyplace wireless networking and also the biggest range of titles available for download at fantastic, cheaper than the high street, price point.

No doubt after going through ebook reader reviews, purchasers brought in to the model in a big way and it is just recently that the rest of the industry have woken up to the reality that this is the future of book buying. An so in the most recent few months we have had the broadcast from Sony of their intention to enroll in the fun, with their soon to be released Daily Edition, and the latest press release from Barnes and Noble that their own contender, the Nook, will return to complete manufacture very soon.

There are no uncertainties that the Kindle is the device everyone is going after. And to be frank it's gratifying to see a little rivalry in this sector. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was some what on the big side to be a wireless book reader, just right for office use with the 1:1 A4 reproduction, but much like the Amazon dx - another revolutionary wireless reading device - not something you will want to take on holiday, or put in your purse or pocket for that matter, and it was by no means going to contend on price was it?

So now we have 2 not inconsiderable companies ready to go head to head, with the might of Amazon.com, on all fronts. Sony corp recently enlarged the size of their library at the Sony-Store and discounted the costs of their digitally transported titles to equal that of Amazons and with a bit of luck B&N, who have at all times been in the same ballpark price wise, will equal them title for title additionally.

However the biggest news broadcast for customers has to be the move away from proprietary file formats used by Sony in the early days and in spite of everything utilized by the Kindle2 now. To explain the state of affairs I will make use of Amazon as an example, remember this is still the situation with the Kindle2 so it makes it crystal clear.

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