I think that we all recognize that you do not crave fresh baked apple pie as much just reading or thinking about it as we do when we are in a room filled with the scent of a warm pie that is just getting ready to leave the oven. This should give us some hint that our sense of smell and our desire to eat are connected. Ever go from 'I need to eat' to 'I have to have whatever that is' just by entering a kitchen?Everyone has, but scientists have finally used this well known fact to come up with a clue to solving the problem that plagues so many of us, how to stop sugar cravings.

Who would finally put these pieces together? Doctor V Ruth Pinney. It is prevailing medical knowledge that there are 12 major nerves that run from your brain to the rest of your body. 11 are connected to the brain stem, but one of them is connected to the frontal cortex, not the brain stem. The frontal cortex is the part of your brain that is responsible for your highest brain function and you sense of smell. This is the area of the brain we are trying to shield with helmets when we ride a bike and is the area sensitized by the Stop Sugar Cravings product.

Why does the sense of smell require its own area of the brain with the most ability to process many faceted information? If the brain stem is adequate enough for our complex optic nerves that give use our sight, then why not the nose? Dr. Pinney was absorbed and it made her want to dig deeper into this mystery. She opened not only her company, but a research lab to further investigate the roll of smell.

What she found is nothing short of a miracle for those suffering with a sweet tooth. Stop Sugar Cravings is a compound that you apply under your nose and it basically suppresses your brain's desire to have sweets, in particular sugar candy. NOXO Sweets Control was used in independent clinical trials and within 3 weeks those tested lost weight and stopped craving sugary candy.

Finally a fast, acceptable way to control your sweet tooth without side effects. Simply carry it in your purse like it is lip stick and you can re-apply as needed. Very helpful for the car or your office desk to fight off desires for the treats your co-worker brought in or the drive through sweets your family and friends get. NOXO gives you back your will power to resist sweets.

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